The Farovane Blog
Notes on rank tracking, AI visibility, and building an honest SEO product.
GEO and Generative Engine Optimization: A Practical Primer
GEO is the label for earning presence inside AI-generated answers. Here is a practical definition, how it overlaps classic SEO, and a 30-day checklist for small teams.
Farovane vs Classic Rank Trackers: Who Should Switch
Big SEO suites are excellent when you need everything. Solo founders and small teams often need honest rank plus AI visibility without paying for a platform shaped for agencies.
How to Track Whether ChatGPT Mentions Your Brand
Spot-checking ChatGPT once a quarter is not a system. Here is a repeatable way to measure brand mentions across AI answers, and where a tracker helps.
What "AI Visibility" Actually Means for Your Site
Search is splitting into two audiences: people using Google, and AI models answering questions directly. Here is what changes about how you get found.
Rank Tracking Still Matters: Here's How We Think About It
AI answers get the headlines, but organic rank still drives most measurable traffic for most sites. A good tracker should tell you why a position moved, not just that it did.
Why Our Site Health Score Sometimes Shows "Unavailable"
A health score that always returns a clean number is easier to build and less trustworthy. Here is why Farovane shows an honest failure instead of a guess.